Measure & improve
Analytics, Attribution & BI Reporting
Understand what happened and what to do next.
Your investment
Know the starting point.
Starting agency fee · Monthly reporting for one already tracked website and up to two existing marketing data sources.
Included at this starting scope
- One dashboard with up to eight agreed KPIs
- One monthly performance summary and three recommended actions
- One 30-minute monthly review call
New tracking implementation, attribution modeling, data warehouses, paid connectors, historical data repair and applicable GST are separate.
Agency fees in INR for the starting scope shown. Advertising spend, third-party charges and applicable taxes are extra. Your final fee and scope are agreed in writing before work starts.
01 / The opportunity
A useful place to start.
A dashboard should support a decision. We connect business objectives to reliable measurement, explain what the data covers and turn reporting into a practical discussion about the next action.
02 / The scope
What the work can include
- Business KPI and measurement plan
- Tracking and data-quality audit
- Dashboard and reporting design
- Attribution assumptions and limitations
- Anomaly review and action summaries
The final scope is agreed after reviewing your starting point, access, priorities and available resources. Deliverables and responsibilities are documented before work begins.
03 / Applied intelligence
Where AI helps
AI helps summarise trends and identify questions worth investigating. Calculations, source coverage and conclusions are validated against the data.
Clear accountability. AI supports the process; it does not replace permission, accurate business information or responsible judgement.
04 / Meaningful progress
How we measure progress
Success includes reliable event definitions, fewer reporting gaps and a clearer connection between measurement and business decisions.
05 / The process
From the first conversation to delivery
- Understand: establish the business goal, starting point and practical constraints.
- Agree: prioritise the scope, ownership, access and useful measures.
- Deliver: create and implement the agreed work with appropriate review.
- Improve: assess evidence, explain limitations and recommend the next action.
Questions worth asking
Can attribution show exactly why every customer bought?
Usually not. Privacy, cross-device behaviour and missing data create limits. We document those limits and use multiple sources of evidence.
How is the engagement priced?
Our starting fee is ₹5,000 per month for the starting scope shown above. The pricing panel lists the included work and extra costs. A written quote confirms your final scope, fee and applicable taxes before you commit.
Can we start with a focused project?
Yes. A focused review, defined deliverable or limited implementation can establish a useful baseline before a larger commitment.
Connect the pieces
Related services.
Conversion Tracking & Consent Setup
Make important customer actions visible and reliable.
Conversion Optimisation & Landing Pages
Help the right visitor take the next step.
Marketing Strategy & AI Adoption
A practical plan before more activity.
Make your next move
Your next chapter starts here.
A new idea. A challenge to solve. An ambition to grow. Tell us what you have in mind.