Measure & improve
Conversion Tracking & Consent Setup
Make important customer actions visible and reliable.
Your investment
Know the starting point.
Starting agency fee · Client-side conversion tracking for one existing website, up to five events and one standard consent-manager integration.
Included at this starting scope
- One GA4/GTM property/container review and up to five events
- One standard consent-manager connection using client-approved categories
- Debug checks and one event/consent handover sheet
Consent-platform subscription, legal/privacy advice, custom consent logic, server-side tracking, ecommerce data-layer rebuilds and applicable GST are separate.
Agency fees in INR for the starting scope shown. Advertising spend, third-party charges and applicable taxes are extra. Your final fee and scope are agreed in writing before work starts.
01 / The opportunity
A useful place to start.
A campaign cannot be assessed well when a button click is counted as a sale or the same enquiry appears twice. We implement and test measurement around actual customer actions, with clear event definitions and consent controls appropriate to the chosen tools and markets.
02 / The scope
What the work can include
- Event specification for enquiries, purchases and other agreed outcomes
- Tag manager, analytics and advertising-pixel implementation
- Consent controls and tag-activation testing
- Cross-domain, payment-return and duplicate-event checks
- Browser and supported server-side event validation
- Measurement documentation, ownership and monitoring handover
The final scope is agreed after reviewing your starting point, access, priorities and available resources. Deliverables and responsibilities are documented before work begins.
03 / Applied intelligence
Where AI helps
AI helps organise event requirements, draft test scenarios and flag unusual patterns. We inspect requests and platform diagnostics directly, minimise personal data in event payloads and verify consent behaviour before activation.
Clear accountability. AI supports the process; it does not replace permission, accurate business information or responsible judgement.
04 / Meaningful progress
How we measure progress
Compare test events with the actions that produced them, check event values and duplication, and document data lost through consent choices, browser restrictions or platform limits. The objective is a trustworthy measurement baseline, not an inflated conversion total.
05 / The process
From the first conversation to delivery
- Understand: establish the business goal, starting point and practical constraints.
- Agree: prioritise the scope, ownership, access and useful measures.
- Deliver: create and implement the agreed work with appropriate review.
- Improve: assess evidence, explain limitations and recommend the next action.
Questions worth asking
Will server-side tracking recover every missing conversion?
No. It can improve reliability for supported events, but it does not remove consent requirements, browser limitations or gaps between devices. We assess whether the additional hosting, access and maintenance are justified and explain what remains unmeasured.
How is the engagement priced?
Our starting fee is ₹5,000 one-time for the starting scope shown above. The pricing panel lists the included work and extra costs. A written quote confirms your final scope, fee and applicable taxes before you commit.
Can we start with a focused project?
Yes. A focused review, defined deliverable or limited implementation can establish a useful baseline before a larger commitment.
Connect the pieces
Related services.
Analytics, Attribution & BI Reporting
Understand what happened and what to do next.
Google Ads & Microsoft Advertising
Connect advertising spend to a clear business objective.
Conversion Optimisation & Landing Pages
Help the right visitor take the next step.
Make your next move
Your next chapter starts here.
A new idea. A challenge to solve. An ambition to grow. Tell us what you have in mind.