Generate demand
Google Ads & Microsoft Advertising
Connect advertising spend to a clear business objective.
Your investment
Know the starting point.
Starting agency fee · One Google Search campaign, up to two ad groups and 30 keywords; management of a separately funded ad budget up to ₹50,000/month.
Included at this starting scope
- Campaign setup and up to three text-ad variations
- Keyword, bid and negative-keyword review each week
- One conversion action and a monthly performance report
Google ad spend, landing-page development, call-tracking subscriptions and applicable tax are separate.
Agency fees in INR for the starting scope shown. Advertising spend, third-party charges and applicable taxes are extra. Your final fee and scope are agreed in writing before work starts.
01 / The opportunity
A useful place to start.
Paid search can meet customers at the moment they express intent. A useful programme connects the search, advertisement, landing page and follow-up process, with measurement designed before spend is committed.
02 / The scope
What the work can include
- Account and conversion-measurement audit
- Keyword, negative-keyword and campaign planning
- Search, Shopping and suitable Performance Max structures
- Display, YouTube and remarketing plans with audience exclusions
- Ad copy, product-feed and landing-page alignment
- Budget pacing, testing and performance reviews
The final scope is agreed after reviewing your starting point, access, priorities and available resources. Deliverables and responsibilities are documented before work begins.
03 / Applied intelligence
Where AI helps
AI supports research, copy variants and performance summaries. Spend limits, targeting decisions, tracking and material account changes require an agreed operating framework.
Clear accountability. AI supports the process; it does not replace permission, accurate business information or responsible judgement.
04 / Meaningful progress
How we measure progress
Prioritise qualified leads, acquisition cost and revenue where reliable data exists. Separate agency fees, advertising spend and platform-reported estimates.
05 / The process
From the first conversation to delivery
- Understand: establish the business goal, starting point and practical constraints.
- Agree: prioritise the scope, ownership, access and useful measures.
- Deliver: create and implement the agreed work with appropriate review.
- Improve: assess evidence, explain limitations and recommend the next action.
Questions worth asking
Is advertising spend included in your fee?
Advertising spend is separate unless a proposal explicitly states otherwise. Your account ownership, budget authority and reporting access are agreed before launch.
How is the engagement priced?
Our starting fee is ₹3,000 per month for the starting scope shown above. The pricing panel lists the included work and extra costs. A written quote confirms your final scope, fee and applicable taxes before you commit.
Can we start with a focused project?
Yes. A focused review, defined deliverable or limited implementation can establish a useful baseline before a larger commitment.
Connect the pieces
Related services.
Product Feeds & Merchant Center Management
Keep your products ready for discovery across sales channels.
Conversion Tracking & Consent Setup
Make important customer actions visible and reliable.
Lead Generation & B2B Growth
Build a path to the conversations your business needs.
Make your next move
Your next chapter starts here.
A new idea. A challenge to solve. An ambition to grow. Tell us what you have in mind.